New poll: Most want to be green, as long as it’s cheap

People want to do green things, like buying hybrid cars, but only if it doesn't cost much.May the most green vehicle win?

Perhaps you’ve seen the new Chevy Silverado hybrid commercial on TV? May the best truck win. And, in terms of overall performance, the Silverado hybrid is the best truck on the market thanks to its class-leading fuel economy. Unfortunately, at almost $50,000, the Silverado is simply too expensive for most pick up consumers.

And that reality is reinforced by a new AP survey that finds while most Americans have strong environmental concerns, most won’t act on those concerns unless it’s easy, cheap and immediate.