Hybrid Leadership: Why not from BMW?

What's the point of BMW hybrid vehicles and plug-in hybrid cars?BMW’s Efficient Dynamics Vision plug-in hybrid

On the eve of press days for the LA Auto Show, California Governor Arnold Schwarzenegger used a press conference to push his – and California’s – vision of a new, cleaner and greener future.

And what better vision forward than the BMW Vision plug-in hybrid? 31 miles of EV range coupled with a total range of 431 miles sounds like a smart vision forward for BMW.

Obviously, the Vision is not a car for the masses. BMWs aren’t cars far the masses. In fact, the Vision will probably never become a reality, however, its plug-in hybrid architecture sure could.

Still, it’s BMW, right? What do they care about fuel economy?

Well, surprisingly, BMW’s fleet is actually significantly more fuel efficient than any Big 3 fleet.

Besides, plug-in vehicles are going to be expensive to start, so BMW plug-in hybrids seem like a perfect fit. In fact, any BMW hybrid seem a very smart move. Inevitably, if people are going to spend a lot of money buying BMW vehicles over the next decade, what’s wrong with making as many of those sales as possible hybrid sales?