Are some Toyota dealers marking up the hot Toyota Prius?.Mark ups on the Prius, again?

There are some minor reports of a few Toyota dealers adding markups to the Toyota Prius. Fortunately, the markups are nothing like last year when dealers would as much as $5,000 or more to the price of the Prius simply because they could.

Earlier this year, several Toyota dealers told me that such a practice would not happen with the third generation Prius at the request of Toyota corporate. However, it seems as if a few dealers are not following protocol.

Have you experienced Toyota Prius markups at your local dealership?

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